Jewelers of America (JA), the national trade association for businesses serving the fine jewelry retail marketplace, held its annual national retailer design competition at the JA New York Winter Show, January 22-24, 2012. The CASE Awards recognizes JA Retail Members who exhibit creativity, artistry, style and excellence in jewelry design. This year, the competition featured two new categories Entry Platinum and Palladium Jewelry, sponsored by Platinum Guild International and Palladium Alliance International, respectively.
There were 61 entries from JA Retail Members, the highest level of participation in the competition’s history. In addition to the Platinum and Palladium categories, JA Members could enter their pieces in: Women’s Jewelry Under $2000, $2000-$5000, Over $5000 (retail values); Men’s Jewelry; Silver Jewelry; and Alternative-Materials Jewelry. The winning pieces of the 2012 CASE Awards had intricate designs, many of which featured glamorous
as the focal point.
This year, winners were determined by a judging panel of JA’s in-house experts and six additional industry experts who used their jewelry know-how to judge the entries in a specific area of concentration. Marketability was judged by Michelle Orman, owner of Last Word Communications. Quality of Manufacture was judged by Joel McFadden, award-winning bench jeweler and owner of Joel McFadden Designs. Practicality/Wearability was judged by jewelry marketing guru Cindy Edelstein, owner of the Jewelers Resource Bureau. Overall Design was judged by Malak Atut, designer and owner of Zaiken Jewelry. JA New York attendees determined Buyers’ Choice Awards with a separate ballot. The winners receive a trophy from JA.
“Jewelers of America’s retail design competition is the only national platform that showcases the craft and creativity of independent jewelers,” says JA COO Robert Headley. “The 61 jewelry pieces entered reflected the remarkable jewelry available from JA-Member stores nationwide.”
The CASE Awards is open only to JA Members and their employees. For more information about the competition and for complete competition guidelines, visit www.jewelers.org/caseawards